← Back to casesBrand-Website Case · Local Business Digitalization
Turning a century of lumber expertise
into business that starts online
Wenshan Lumber has served Beitou's Guandu area for nearly a century across three generations. For the third generation we built a brand website: an interactive 3D log hero says the trade at a glance, a 12-category catalog speaks the industry's units, a venue picker helps laypeople state their needs, and a quote list plus online estimate form feed straight into the owner's back office and inbox — with trade-unit and freight calculators only an insider would think of.
3D hero
Interactive log cross-section (WebGL)
12 categories
Catalog in trade units
3 minutes
Venue picker → online estimate
Pro-friendly
On-site workspace & tool storage
How it works
From "I don't know wood" to a submitted estimate
Lumber customers are polar opposites: pros speak specs, homeowners don't know the units. The site serves both — pros browse the catalog and tick a quote list, laypeople pick a venue and get a suggested list; both converge on one estimate form that lands in the owner's back office with an instant email.
1→
Pick a venue
Home / shop / job site… auto-suggests the usual materials, no jargon needed
2→
Tick materials
Add catalog items to the quote list; specs inline or in the notes
3
Get the quote
Submit → back-office lead + email; a call back within business hours
Architecture
A standalone brand site on existing infrastructure
Experience
Brand front-end
Own design system and type, interactive 3D hero, catalog/quote/delivery pages
↓
Convert
Conversion
No-signup quote list, venue guidance, estimate form: validation + honeypot + rate limit
↓
Ops
Back office & ops
Estimates land as leads with instant email; one-flip custom-domain switch
Features
Traditional expertise, told digitally
Interactive 3D log hero
A WebGL log tilts with the cursor; click to saw a slice and reveal fresh rings.
12-category catalog
Studs to plywood to southern pine, in the trade's own units.
Venue picker
Choose home/shop/site and get the usual materials listed — no expertise required.
Quote list
Tick while browsing, no signup, auto-merged into the estimate form.
Trade-unit calculator
Instant conversion to 才 — insider-level thoughtfulness.
Freight estimator
Free delivery zones at a glance; out-of-area fees estimated from one source of truth.
Online estimate form
Three steps in three minutes; lands as a lead with email notification, bot-protected.
Pro-facility section
A dedicated section and FAQ for on-site workspace and tool storage — a rare edge, spoken directly to carpenters.
Local SEO groundwork
Store structured data (address/hours/geo), ready to rank once the domain binds.
Why a brand website
No big system needed for an old shop to be found and trusted online
01
Trust at first sight
A century of craft and warmth, told through design and interaction.
02
Inquiries become leads
Every estimate lands in your own back office and inbox — no platform lock-in.
03
Room to grow
Brand and estimates today; payments and memberships can stack on later.
Your trade deserves a site like this too
Lumber, glass or any specialist trade — we turn your expertise into online trust and orders. See the live Wenshan Lumber site first.